Read the cover story of the May 2005 issue of Fast Company: Change or Die. When you read that changing people’s behavior is difficult–really, really difficult–are you more shocked or are you more relieved? As a leader, do you see this as sad news or is it justification of what you’ve always known? Either way, there’s cause for excitement. Sure, the odds are against you; they are against everyone. But you can beat the odds. Here’s how.

  1. Get the context right – this stuff is hard but worth it. Your success as a leader depends on it. Havard Business School professor John Kotter, as quoted in Fast Company, says, “The central issue is never strategy, structure, culture, or systems. The core of the matter is always about changing the behavior of people.”
  2. Accept reality – if you know how difficult it is to change people’s behavior, you’ll put in the required effort to make change happen. You won’t over-optimistically assume that policy or charisma or any other point solution will handle things. And you won’t brush under the carpet the focus needed to affect change in people.
  3. Understand behavior – study it, query it, confrm it. Make a study of people’s behaviors. There are patterns of behavior out there that you can see and decode. Use tools and methods like the DISC. You’ll be surprised how much you already know. Test your understanding by asking questions. “Has this person given up or am I seeing her quiet-and-committed style?” “How can I diffuse the beligerence of these aggressive types?” Get the input of others to validate you conclusions.
  4. Actively influence and support behavior changeCommunicate. OVERcommunicate! Communicating facts is okay; you’ll win when you address emotions. John Kotter says, “Behavior change happens mostly by speaking to people’s feelings.” And, from the article,
    • Re-define the context of change. People get stuck when they can’t see and break out of their old frames of reference. Give them a new one that’s simple, positive, and resonant.
    • Make bold changes. They’re scarier but they create success faster which supports further change.
    • Provide support. Use as your role definition the CEO in Patrick Lencioni’s book, “The Four Obsessions of an Extraordinary Executive.” His advice is to get your team solid, set the vision (“organizational clarity”). constantly re-inforce that vision, and build human systems (e.g. training, compensation, hiring) that support that vision.
  5. Model change youself. The adage, “The fish rots from the head,” says it plainly. If you want to see change in your organization, open to changing yourself. I can’t emphasize this enough. As leader, people look to you for cues. Your organization is ever a reflection of your views and beliefs, stong or weak, positive or negative. It mirrors you. Here are some tips: Give up having to know it all. Give up having to look good. Question practices. Build strong personal habits. Hire a coach! :-) Seek feedback. Surround yourself with people of high integrity. Develop your character. Redefine your role as enabler of others. Delegate well. Eliminate stress and build health. Adopt a practical task/action management system. And take everything a step at a time.

You see, you can affect change. You need to find and push on the right levers of vision, emotion, and integrity. I recommend you do this because the alternative isn’t so hot.

Guess what? Leading change is really hard!

You know the type. Driven, demanding, forceful. Perhaps these types of people are easy for your to work with…maybe you are one yourself. Or maybe you find these types of people to be among the most difficult to work with. No matter; here’s a method for successfully dealing with driven bosses, peers, and staff in your work world. It’s called the “D Package” and takes its name from the behavioral style know as “D” or “Dominance” in the DISC style language. The “D Package” is a way of delivering your message so that this driven, demanding, forceful type person will hear and respond to you productively.

Let’s start with an example situation to illustrate the “D Package”. Your company needs to hire a new VP of Sales and the driven, demanding, forceful (a.k.a. “high D”) CEO has found a stellar candidate. As VP of Operations, you see trouble. This candidate is an experienced heavy-hitter who would be perfect…if only the company itself was ready. The company is poised for new growth and needs to make some difficult decisions about target markets, product design, and the supply chain. Without making these decisions, hiring this candidate would likely be a disaster. The company would have to make some big promises to attract this person and tough changes to keep her. You also have the impression that the CEO is frustrated with the company’s progress and position and looks to the new Sales VP to spark the changes needed.

As VP of Operations, you find certain encounters with the high-D CEO to be uncomfortable, to say the least. They can seem like conflicts, not discussions. You and others walk away from some of these encounters feeling personally attacked though “attacked” might be too strong a word. So how do you proceed? If you do nothing, your company will likely experience real damage. If you’re tempted to raise and discuss your concerns with the CEO, you’ll likely not succeed because a high-D CEO may subconsciously misread your intent and interpret your overture as a waste of time, complaint, or even insubordination.

Here’s how to proceed: use the “D Package”. The “D Package” is a way to prepare and format all oral and written communication to high-D people like your fictional CEO. Below are are the components of the “D Package”. Pay attention the tone of the example statements (your intent is to help the CEO and company with a very real problem and you’re saying “I’m here to fix it”) and note what’s NOT said (not a lot of justification, explanation, process, or method). Your job here is to be brief, be bold, and then be gone (off implementing the decisions made).

COMPONENTS OF THE “D PACKAGE”

  • Issue: Create a one sentence description of the situation/problem. e.g. “We’re not ready to hire June.”
  • Impact: Create a one or two sentence description of the impact to the high-D person, in their language, of the issue. e.g. “If we bring her in before we’re ready, it’ll cost dearly in lost revenues and declining client- and associate satisfaction from the resulting turmoil.”
  • Options: Present a set of options from which the high-D person can choose to start resolving the issue. e.g. “Here are the options: 1) We can hire June right away, using her energy and experience as a catalyst to get ourselves where we need to be. 2) We can prepare ourselves before we hire June so that when she arrives, the company is poised to take advantage of her strenghts and she can hit the ground running. 3) We can do nothing.”
  • Recommendation: State which of the options you recommend and a brief description why. For example, “I recommend the second option because we, the executive team, can have an agreed upon plan in short order. The risk is we might lose June to another company so we can continue the hiring process while we develop the plan. Worse case: if we do lode June, we’ll have a solid plan and a clear idea of the kind of VP of Sales we need to attract. I don’t recommend the first option could deliver an unnecessary body-blow to the staff and clients who may jump ship. The third option is, I think you’ll agree, obviously inadequate.”
  • Decision?: Make a request that the high-D person chooses from the options.

Prepare yourself, before you deliver this “D Package”, for a detailed discussion/argument. I call this “pulling on the Teflon(r) suit and picking up the virtual 2-by-4 (for figuratively whacking the high-D between the eyes).” If you’re not a high-D person yourself, you’ll probably find this way of engaging very uncomfortable, at first. The high-D person will likely come back at you with counter arguments (because you’ve engaged him/her how s/he likes to be engaged: in a battle of ideas–not personalities–over a challenge or obstacle he/she faces), detailed questioning (because s/he want to make sure you’ve thought it through and aren’t dumping the problem in his or her lap), and even a show of angry emotion (sterness, abruptness, louder voice, etc).

In your preparation, anticipate questions (“What kind of resulting turmoil would we see if we hire June right away?”) and prepare responses . This is where you make the arguments and feed the data that you might have done in an email or memo or presentation prior to learning about the “D Pacakage.”

The first key point to remember: this assertive approach is how high-Ds like to interact with the world. Do this and they’ll respond productively.

The second key point to remember: this approach will backfire unless your intent is clearly to help the person who is high D to win.  Anything else is just arguing.  So get your intent straight before engaging.

Want to learn more or see how to present your material in a “D Package”?  Contact me.

What have been your experiences using the “D Package”? Leave your comments here!

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